Buy Native
ART DIRECTION | Ui & UX | WEBSITE DESIGN
Buy Native is a Native American database of entrepreneurs and artisans. Through our VIP program, “Everyday Entrepreneurs” by GoDaddy, we contacted the owner of Buy Native, Lehi Thundervoice Eagle, through Instagram. We built a partnership spanning six months of creating a site from a website builder landing page to a full-fledged e-commerce site through WordPress.
Project Brief
Before designing, we met with the Buy Native team to gather what they envisioned for their site. We started a website builder page to capture new artisan members and generate site traction within the native community. After four months of website traffic, Buy Native was ready to move forward with the next phase in the process, WordPress.
As the Designer and Art Director, the goal was to create a design accessible to a broad audience from young to older native artisans, where anyone in the native community who wanted to share their business and tailored goods would feel welcome.
Research & Wireframing
When researching the user flow for the website, we were inspired by Airbnb, Skillshare, and Yelp’s search engine for the database. That database would include a search engine where users could search native artisans by tribe, location, and industry.
We began with the wireframe to share with the Buy Native team to focus on functionality before we ventured into the site styling. Buy Native was thrilled and moved forward with the next steps to add the visual application for development.
*Template Design - FPO copy is being used.
Responsive Site
Moving into the final phase of the responsive design process utilizing visual design, type, and photography. Although the website builder worked as the landing page, it needed to attract the right audience.
To attract a younger audience (Gen Z and Millenials), we moved in a modern, clean aesthetic by using subtle native textures throughout the WordPress site and leveraging the photography to sell the products.
Site Launch
The team at Buy Native with thrilled with the final designs. The work with Buy Native was incredibly meaningful to us, and we believe that if this site reaches critical mass, it could make a massive positive impact in the Native American Communities.
Credits
Jillian Johnson (Sr. Marketing Manager), Brandon Baxter (GoDaddy Guide), Laurie Bloom (Project Manager), and EAS Development Agency.